I Feel Like
We’ve Been Over This

Watch This. Let It Soak In.

Seriously, if you’re an asshole – fuck off.

There’s not enough money in the world for me to put up with you, and all the clever branding ain’t gonna help you NOT be an asshole.

If you’re not actually an asshole, I hope that you get that I don’t really think branding is (only) for assholes. Actually, the way I do it, branding is exactly the opposite. I don’t work well with assholes, creeps, liars, hangers-on or the creatively blind or humor bereft.