OPTION ONE: You’ve got a sense of humor and maybe a bit of smartass in you. Deep down, you’re a good person – but you’re adventurous and maybe a little bit wild. We can do some cool shit.
OPTION TWO: You’re an asshole. Like, really an asshole. You’re in business – but you’re pretty much a snake oil salesman. You need clever branding to cover it up and make money while still being a dick. Is that you?
OPTION THREE: You’re just poking around and trying to figure out what this is all about. Maybe you’re a “competitor” or someone out looking to hack funnels. Maybe you’re just a looky-loo. That’s cool.